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Phone: +31 (0)23 532 06 40
Email: [email protected]
Address: Maus Gatsonidesweg 10
2031 AG Haarlem
The Netherlands
A custom jingle is created specifically for the client in question. It is an original composition, completely customized to someone's needs. Thus, a customer gets exactly what he wants, but this also comes with a price tag that depends on many factors. Such as the number of instruments / musicians, studio time, singers and so on.
A syndication jingle is an adaptation of a custom jingle. Put flatly: second-hand. An existing jingle, once custom made, is re-sung with a different text and different (station) name. The advantages of this are: a.) the price, which is significantly lower than what a custom jingle costs, simply because the music has already been composed and recorded, and you only have to pay a part of the copyrights for it, plus the vocal session, studio time for recording the vocals and the mixdown and b.) you can already hear what to expect in advance, as there is already a ready-made example to listen to.
There is also much difference in production time; preparing and planning a singing session is much less time-consuming than a production that consists of writing, recording and mixing a jingle.
Producing a custom jingle package from start to finish (after getting the signed order) takes an average of four to five weeks. A syndication stand-alone jingle ordered separately can also take about that much time, because it has to be sung together with other jingles, in one session, to make it worth the effort.
If you want a package of at least 10 jingles sung, it can usually be done within two or three weeks and, if necessary, even faster.
That depends on a number of things: is it a custom or syndication jingle (package) - see question 1-, and how large is the station’s (broadcast) area in which the jingle is licensed exclusively to, so that others cannot use the same jingle? A jingle, used on a local station, therefore, is less expensive than that same cut for a nationwide broadcaster.
Plus, some jingles take longer to create, in terms of production, because of their complexity. And finally, the number of singers used can also play a role. So, it's a question that has to be answered on a custom basis, but roughly speaking the price for a syndication jingle would be between €500 and €900; for custom jingles between €1,100 and €2,500
In principle, yes. In the case of solo voices or small groups, we’ll use native singers from the country for which the jingles are intended. If a larger vocal group is required, we often combine two or three native singers with own very experienced jingle singers, especially when singing close-harmony parts.
Within certain limits. You can't fit infinite syllables into one bar of music, but very often, there are more possibilities than you would expect. Our producers have extensive experience in 'adapting' existing jingles and know how to write a good arrangement of a wide variety of lyrics, in most cases.
Certainly! If you've listened to the different packages on our site and are having trouble coming to a decision, we can help you. We will then schedule a google-live, zoom, or team-meeting in which we can discuss your needs, so that we can still find a suitable package, or perhaps through some minor adjustments, make an existing package matching your format.
No problem. We are happy to help you, and because we have done so, many times over the past 40-plus years, it often goes very smoothly!
In most cases this is possible, provided there are a limited number. Singing and mixing jingles requires a lot of concentration from both the singers and the producers. If they get distracted too much, it can affect the product in a negative way and of course we’d like to avoid that!
By default, in addition to the full version, we also mix a version in which any sung beginning of the jingle (often the slogan, deejay name, or frequency) is left out, or muted, which leads to a so-called ramp: a talk up bed, with a sung ending. In addition, you’ll get an a 'cappella version (i.e., without music) of all vocal elements.
Some jingles offer the possibility to edit even more versions, for example a short(er)cut. These can be provided in consultation and for a possible extra fee.
This can be arranged upon. However, many radio stations / deejays prefer not to do this, because they want to edit the jingles themselves in their own studio, for example by having a station voice, on top of the music track. But it is however very well possible...